Archive of ‘Craft the Launch’ category

Being Nimble in 2016

Big things happen one day at a time

When I first wrote about my one little word back in January, I thought being nimble would be all about letting go of the search for the perfect balance and learning to embrace all of the roles in my life without guilt or resentment.

It quickly became clear that being nimble also means letting go of the rigid boundaries I set for myself. Throughout the year as I was trying to plan out the launch of Style in Doses, I kept hitting the same walls.

At the beginning, I insisted that everything had to happen in a perfect month-by-month timeline. Of course, by mid-January, that timeline had been thrown way off and I was already feeling like things were being thrown together at the last minute. I began to feel paralyzed by my to do list and unable to move forward.

It took long conversations with both my boyfriend and my business bestie to realize that the stress I was putting on myself to conform to my own rigid outline was entirely unnecessary. As soon as I granted myself permission to be nimble and flexible with this project, the feelings of self-doubt and anxiety eased.

Rather than enforcing a strict schedule on myself, I’m taking this project season by season. Spring was the season of planning and preparation. Summer has been a season of hustling to get the shop open. Now, heading into the fall, I’m trying to figure out what’s next. My hope is that, over the next few months, I’ll begin to find my groove with this new role as business owner.

The weight has been lifted, and I’m ready to get to work.

It’s Time to Shop Style in Doses

Months of planning, prepping and sewing until my fingers were sore all led up to the launch of Style in Doses on July 7.

I am so excited to have a new outlet to share my passion for style as a form of self-expression. I’ve spent over six years documenting the evolution of my own personal style. In that time, I’ve learned how style has the power to transform, from building self-confidence to shifting your perspective.


When you look your best, you feel your best. And the energy that starts building when you put on a killer outfit in the morning can carry you through the entire day.

With Style in Doses, I hope to help others find their own blend of style, confidence and self-expression even in the tiny details.


Whether it’s a stylish laptop case you’re proud to pull out during an important meeting or a cute headband that elevates your just-rolled-out-of-bed hair so you’re not afraid of who you’ll run into at the coffee shop on Saturday morning, I want to help you carefully curate things that feel like you in all aspects of your work and life.

The summer line is in the shop now, featuring cheery patterns, blue and pink hues, and lace and leather accents. A few of my favorites include a creamy tweed foldover clutch with hints of pink and navy threads and a gold zipper, a floral laptop sleeve that goes just about everywhere with me, and an iPad sleeve adorned with quotes from Peter Pan, Pride and Prejudice and Jane Eyre.


I’d love for you to explore the shop and let me know what your favorites are! A giveaway may be in the works soon. 😉

Making Space to Create


When I decided to get serious about making my little dream of a handmade shop a reality, I quickly realized that the first thing I needed to do was assess my creative space. I’ve always had a dedicated craft space, whether it was my mom’s sewing table or the desk in my college apartment that way never used for actual homework.

Even though I already had a space set up, I can sometimes be a spastic crafter — one day working on a sewing project, the next a scrapbook, and the next whatever DIY project I had found on Pinterest.

To avoid becoming overwhelmed by all my ideas and to dos, my space first had to be inviting and inspiring. I wanted sitting down at my sewing table to feel like a treat and not a chore. And so, my first step towards launching my shop was building a space conducive to creating.

It was time to clear away the clutter, the remnants of crafts gone by.

I boxed up the materials and supplies that weren’t going to be essential for the products I had in mind and enlisted my handymom’s help to hang a shelf and rod for tools above my desk.

Making physical space to start a new creative venture also gave me the mental space for the ideas to start flowing. It was so easy to look at my collection of fabrics and see everything coming together. A tailored space allowed my mind to hone in on product development without getting distracted by all the other pretty things.

All that being said, as important as a physical space can be to the creative process, starting a new project does not require a shopping spree to fill a room with the perfect trendy furniture and the best organizational systems. I would have loved to cover a wall with white pegboard or invest in the white Ikea shelves I’m always drooling over. Instead, I made use of things I already had.

The time will come when I’ll be able to splurge on a beautiful craft room that matches my brand perfectly. For now, I am relishing in the space. (more…)

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