Craft the Launch


2016 will be the year I take my first step into entrepreneurship. It’s a big goal that has spent a lot of time in the back of my head, way too scary to voice.

I’ve been thinking about starting an Etsy shop for a while now, pretty much ever since I started making these gigantic infinity scarves. Once I graduated from college and found I had a bit more time on my hands, the urge to launch a handmade business got stronger. But here’s the thing — I don’t function well without tangible goals. While the idea of starting my own Etsy shop was nice, it was never going to happen unless I got serious and set some deadlines for myself.

Now, I could have written some things down in my planner and done my best to roll out a perfectly curated product line in a few months, but I decided I needed more accountability than that.

Enter Craft the Launch.

Over the course of this year, I will be planning, building and launching a shop of hand-sewn and knitted accessories for both the home and wardrobe. The catch is that I’ll be sharing everything leading up to the launch here on the blog — all the tiny victories and hiccups along the way.

The goal for this year is to experiment — learn the ropes of a handmade business, discover the ins and outs of selling both in the online and local handmade marketplace, and build an online brand. Right now, I have the bare bones of an Etsy shop just waiting to be filled. At the end of the year, I hope to have developed a cohesive line of products that I (and hopefully you!) adore.

I have to admit, I’m feeling a little vulnerable putting something out in the world that is at the moment only an idea, an intention, a plan. Ask anyone close to me and they will tell you that isn’t how I do things. In fact, I tend to wait until I’ve already been offered a job or accepted into a program before I even tell anyone I’ve applied. And yet, I know I need to change things up, step outside of my comfort zone and get nimble in order to make big things happen this year. I couldn’t be more excited to see what comes of 2016.

To be the first to find out about product launches and get a glimpse at the behind-the-scenes of what it takes to launch a handmade business, be sure to sign up for my newsletter here.

I can’t wait to show you what I have in store.

  • Katie Anders

    Congratulations Hannah! I’m excited to watch your product and business unfold.

  • Allie Bigoness

    Congrats Hannah!! That sounds amazing and as a fellow lover of crafts and artsy things I’m so excited to see your journey and the work you do. Also here to support and encourage you, you go girl!

  • Dorothy Wilcox

    Congratulations on this new venture. You are very creative and I know you will be successful. Who knew my little business would take off like it did. Believe in yourself and go for it!

  • I was so excited to see the title of this blog post! Congratulations on
    the official announcement, lady! I’m so excited to see where you take
    this in 2016—lots of amazing things to come.